Berlin, 28 August 2026 - Peak & Peak, the specialist consulting firm for Commercial & Digital Excellence in Consumer Goods, today announced the launch of XLever, a dedicated strategy advisory for Revenue Growth Management (RGM). XLever advises consumer goods manufacturers on pricing, pack architecture, promotion, portfolio and trade terms - the commercial levers that decide margin. Together, the two firms cover the full path from RGM strategy to running RGM systems.
With XLever, Peak & Peak strategically expands its service portfolio. To date, the firm has focused on the commercial execution backbone for consumer goods manufacturers, from Trade Promotion Management and Retail Execution to CRM and B2B Commerce. XLever adds the upstream discipline, deciding which commercial levers to pull and in what sequence, as an independent advisory with its own brand, team and methodology.
Why now. Consumer goods manufacturers face margin pressure from both sides of the P&L: input cost inflation and stronger retail negotiating power. At the same time, trade investment, for many manufacturers more than a quarter of gross revenue, remains the least transparent line of commercial spend. Industry research indicates that companies running RGM in a disciplined way achieve gains of 4 to 7 percent in annualized gross margin.¹
What XLever does. XLever works across all RGM levers: pricing and portfolio, pack price architecture, active mix management, promotion management and efficiency, and trade terms. Every engagement starts diagnostic-first: the opportunity is quantified in the client's own data before any commitment. And every engagement leaves working tools behind: models, steering dashboards, playbooks and trained teams rather than a slide deck.
A deliberate boundary. XLever and Peak & Peak operate with one clearly drawn line: XLever decides which levers to pull; Peak & Peak makes them work in the client's systems and processes. XLever is tool- and vendor-agnostic; it defines business requirements independently. When an engagement moves into technology, clients get a clean handover and one continuous commercial logic from strategy to running system, without hiring two firms that overlap.
Leadership. XLever is led by Deniz Koc, Founder and Managing Partner, who brings 25 years in strategy and RGM consulting for FMCG, including over 100 engagements across more than 20 multinational manufacturers. On the Peak & Peak side, Co-CEO Florian Weimann acts as Co-Managing Partner of XLever, anchoring the bridge between RGM strategy and the systems that run it.
Florian Weimann, Co-CEO Peak & Peak - "Our clients mostly don't have a tooling problem. They have a margin problem, and the tool is only ever half the answer. We have implemented trade promotion and retail execution platforms for consumer goods manufacturers across Europe and North America, and we have seen too many RGM strategies that never reached the systems where decisions are actually made. XLever closes that gap."
Deniz Koc, Founder & Managing Partner XLever - "Most RGM programs don't fail for lack of frameworks. They fail because the analysis stays in the deck. XLever exists to make commercial logic land in the P&L - and through the partnership with Peak & Peak, it lands in the systems too."
