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The lever that moves all the others. Turn commercial choices into measurable growth.
Four levers, five, or more: however you count RGM, XLever is the one you add. XLever provides consumer goods companies with senior expertise that turns pricing, promotion, portfolio and trade terms into measurable margin.
Where margin is leaking
The most expensive commercial decision is another year on autopilot.
Price increases that do not stick Blanket increases meet resistance inside a single quarter. Without explicit price logic, pack architecture and guardrails, the value you raised leaks straight back out through discounts and promotion depth.
Discounts that ern no counterpart Trade investment can run above a quarter of revenue and most of it is already committed before anyone can see what it returned.
Levers pulled in silos Pricing, promotion, launches, mix and customer terms run on different calendars, different data and different decision rules, often inside the same building.

XLever understands the economics of the problem.
Autopilot has a price tag.
Here it is.
of trade spend is cited in the attached research as going out without demonstrable positive ROI.
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of revenue can be tied up in trade investment.
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uncovered EBIT potential from mature Revenue Growth Management
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Pull one lever alone and another gives it back.
Pricing & Portfolio
Build price moves on willingness to pay, portfolio role and explicit commercial guardrails, not cost history alone.
Pack Price Architecture
Put the right pack at the right price point in each channel, based on the thresholds consumers actually respond to.
Active Mix Management
Steer growth toward the brands, packs, customers and channels that create better-quality margin.
Promotion Management & Efficiency
Move from promotional habit to measurable investment — with ROI visible before and after spend.
Trade Terms
Design conditions around performance so that every euro of discount earns a defined counterpart.
Where to start?
Let's find yours.
Not more levers. The right ones, consistently pulled. The Maturity Assessment shows where your margin leaks and which levers close it: four weeks, fixed fee, findings yours to keep.
Why partner with XLever?
You do not need a bigger consultancy.
You need a more senior one.
The strategy consultancy for revenue growth management.
XLever exists for one discipline: helping consumer goods companies find and capture margin across pricing, promotions, portfolio, and trade terms. Most RGM programs do not fail for lack of frameworks. They fail because the analysis stays in the deck and the commercial logic never reaches everyday decisions. Our founding partners have spent 25+ years on both sides of that problem, shaping RGM strategies and making them run in systems, data, and processes, and we build every engagement around one question: what lands in your P&L. XLever focuses on strategy. At the same time, we are convinced that most RGM agendas sooner or later run through a platform, trade promotion management above all. That is why we stay tool and vendor agnostic, and why we work with a strong partner when it comes to implementation: Peak&Peak, a technology consultancy with deep platform experience in the consumer goods industry.

Strategy first. Technology when it serves the strategy.
XLever is a strategy consultancy; we do not implement software. But RGM at scale often runs through platforms, trade promotion management above all. When a tool becomes part of the answer, we define the business requirements, run an independent selection, and then work hand in hand with our partner Peak&Peak, a leading technology consultancy for the consumer goods industry, to bring the system to life. Clean handover, joint teams where useful, and one continuous commercial logic from strategy to running system.
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years
of consumer goods and RGM practice in the founding team
Partner led, always.
Our partners are personally involved in every engagement, from the first diagnostic to the final result, and take ownership of its success.
Selected engagements delivered by our founding partners.
PLATFORM-INDEPENDENT STRATEGY
Hypothesis driven, P&L anchored.
Every engagement starts with where margin is leaking and ends with a number in your P&L.
Deniz Koc
Co-Founder & Managing Partner deniz.koc@xlever.ai
Florian Weimann
Co-Founder & Managing Partner florian.weimann@xlever.ai
Fair questions. Straight answers.
Get instant answers to the most common questions about XLever.
What does Revenue Growth Management actually cover?
Where should we start the Revenue Growth journey?
What do we actually get from an XLever engagement?
What makes XLever different from a larger strategy consultancy?
Can XLever also support implementation?
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Ready to transform your business? Let's turn your levers into measurable margin together.