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Built for the decisions behind profitable growth.
XLever is a specialist strategy advisory for Revenue Growth Management in consumer goods. We work where commercial decisions meet the P&L: pricing, pack architecture, promotions, portfolio, mix and trade terms. Our role is to help clients identify where margin is leaking, decide which levers matter most and build the commercial logic required to act. XLever was founded by senior practitioners who have spent their careers on both sides of RGM shaping the strategy and seeing what happens when that strategy has to work in real organizations, processes, data and systems.
Our Mission
Make RGM work beyond the recommendation.
Many RGM programs do not fail because the analysis is wrong. They fail because the commercial logic never becomes part of everyday decision-making. A price increase that does not hold, a promotion without clear ROI accountability or a trade-terms model that cannot be enforced does not create value simply because the strategy looked right on paper.
That is why every XLever engagement is built around the same standard:
What actually reaches the P&L? We start with the economics of the business, work from the client's own data and stay close to the decisions until there is something the organization can use.
What we believe
RGM is a P&L discipline Pricing, promotions, portfolio, pack architecture, mix and trade terms all act on the same profit pool. Managing them separately is where margin starts to leak.
Execution is part of the strategy The recommendation is only the beginning. Commercial logic has to survive the pricing round, the customer negotiation, the promotion cycle and the planning process.
The business leads. Technology follows. XLever is tool- and vendor-agnostic. We define the commercial requirements first and determine what the organization actually needs before a platform enters the discussion.
Capability should stay with the client Models, dashboards, playbooks and governance routines are built to be used by the organization after the engagement ends. The aim is not dependency on consultants. It is stronger RGM capability inside the business.
How we work

Partner-led. Hands-on. P&L anchored.

Partner involvement from day one

Our senior practitioners stay involved from the first diagnostic through to the final result.

Diagnostic first

Before recommending a larger program, we quantify where the opportunity sits in the client's own data.

Hypothesis-driven

We start with the commercial questions most likely to matter and test them against the economics of the business.

Working outputs

The result may be a pricing model, steering dashboard, commercial calendar, decision tree, governance routine or playbook.

Honest about sequence

Some problems need better commercial logic first. Others eventually require technology. We make that distinction clearly.

Leadership
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Deniz Koc
Co-Founder & Managing Partner
Deniz is the strategist among XLever's founding partners, with 25 years in revenue growth management and consumer goods.
His path into RGM began at SAP, where he shaped one of the industry's very first trade promotion management solutions from the business side and introduced it to manufacturers worldwide.
As Director for Consumer & Retail at the top tier strategy consultancy Booz & Company, today Strategy&, he led strategy and RGM projects for multinational consumer goods companies. For more than 15 years in total, he has run DEKOC Consulting, his own RGM advisory firm, serving FMCG multinationals, private equity portfolio companies, and mid-sized consumer goods players across pricing, promotions, and trade terms. Along the way, he has seen where RGM programs create value and where they quietly die. With XLever, he takes that practice to the next level. Deniz is based in Berlin.
Florian Weimann
Co-Founder & Managing Partner
Florian is the technologist in XLever's leadership and the bridge between RGM strategy and the systems that run it.
He is CEO of Peak&Peak, the technology consultancy behind XLever's implementation partnership, and represents the Peak&Peak side as Co-Managing Director of XLever.
Over the past decade, he and his team have built and run trade promotion management and retail execution platforms for consumer goods manufacturers across Europe and North America, and he knows from hundreds of delivery decisions what technology can carry an RGM agenda and what quietly breaks it.
At XLever, Florian ensures that every strategy is grounded in what organizations, data, and systems can actually execute, and that engagements which move into technology are handed over seamlessly. Florian is based in Berlin.
Our Approach
Strategy First. Technology When It Serves the Strategy.
XLever focuses on RGM strategy and advisory. We do not implement software. But RGM at scale often runs through platforms, trade promotion management above all. When a tool becomes part of the answer, we define the business requirements, run an independent selection, and then work hand in hand with our partner Peak&Peak, a leading technology consultancy for the consumer goods industry, to bring the system to life. Clean handover, joint teams where useful, and one continuous commercial logic from strategy to running the system.
Who is Peak & Peak?
Peak & Peak, a specialist advisory and implementation partner for Commercial & Digital Excellence in Consumer Goods with deep experience across Trade Promotion Management, Retail Execution, CRM, B2B Commerce and commercial data platforms.
Why partner with XLever?
You do not need a bigger consultancy.
You need a more senior one.
The strategy consultancy for revenue growth management.
XLever exists for one discipline: helping consumer goods companies find and capture margin across pricing, promotions, portfolio, and trade terms. Most RGM programs do not fail for lack of frameworks. They fail because the analysis stays in the deck and the commercial logic never reaches everyday decisions. Our founding partners have spent 25+ years on both sides of that problem, shaping RGM strategies and making them run in systems, data, and processes, and we build every engagement around one question: what lands in your P&L. XLever focuses on strategy. At the same time, we are convinced that most RGM agendas sooner or later run through a platform, trade promotion management above all. That is why we stay tool and vendor agnostic, and why we work with a strong partner when it comes to implementation: Peak&Peak, a technology consultancy with deep platform experience in the consumer goods industry.

Strategy first. Technology when it serves the strategy.
XLever is a strategy consultancy; we do not implement software. But RGM at scale often runs through platforms, trade promotion management above all. When a tool becomes part of the answer, we define the business requirements, run an independent selection, and then work hand in hand with our partner Peak&Peak, a leading technology consultancy for the consumer goods industry, to bring the system to life. Clean handover, joint teams where useful, and one continuous commercial logic from strategy to running system.
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years
of consumer goods and RGM practice in the founding team
Partner led, always.
Our partners are personally involved in every engagement, from the first diagnostic to the final result, and take ownership of its success.
Selected engagements delivered by our founding partners.
PLATFORM-INDEPENDENT STRATEGY
Hypothesis driven, P&L anchored.
Every engagement starts with where margin is leaking and ends with a number in your P&L.
Deniz Koc
Co-Founder & Managing Partner deniz.koc@xlever.ai
Florian Weimann
Co-Founder & Managing Partner florian.weimann@xlever.ai
Fair questions. Straight answers.
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Revenue Growth Management consulting company designed for the consumer goods landscape. Growth is a question of levers. Let's find yours.
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